Pehchaan

The National Academy of Media and Events (NAME) in Kolkata offer courses in event management and Communication with the purpose to produce fully trained professionals for the booming Event Industry. During the course itself, our students work on various events with event companies to get hands on training and by the end of their course they curate their own event, which they execute start to end under the guidance of the Academy mentors and industry faculties. Their ability to design and implement such projects forms the basis of assessing their skills in the field level. This year, our students have designed a unique social project called ‘Pehchaan – A journey to discover talents unknown’.

“Pehchaan- A journey to discover talents unknown” is a Grassroot talent hunt, that aims is to find talented kids from the lesser privileged section of our city and showcase the best among them through a stage event. The main objective of developing this project is to discover such hidden & unknown talents & help them shine through our platform after training them through alliances formed with experts.

Germination of the idea:

Metaphorically speaking, NAME stands for recognition, an identity, and a Pehchaan. This idea came from the name itself. We believe that talent exists in every strata of the society. But, those from the lesser privileged backgrounds do not have adequate resources and platforms to represent themselves, and thus their talents are lost with time. With this initiative, our Students want to use their event management skills for the betterment of the society. They wish to create a stage for the lesser known, the lesser privileged kids that can help in giving the unknown talents recognition and motivation.