PEHCHAAN

The National Academy of Media and Events (NAME) in Kolkata offer courses in event management and Communication with the purpose to produce fully trained professionals for the booming Event Industry. During the course itself, our students work on various events with event companies to get hands on training and by the end of their course they curate their own event, which they execute start to end under the guidance of the Academy mentors and industry faculties. Their ability to design and implement such projects forms the basis of assessing their skills in the field level. This year, our students have designed a unique social project called ‘Pehchaan – A journey to discover talents unknown’.

“Pehchaan- A journey to discover talents unknown” is a Grassroot talent hunt, that aims is to find talented kids from the lesser privileged section of our city and showcase the best among them through a stage event. The main objective of developing this project is to discover such hidden & unknown talents & help them shine through our platform after training them through alliances formed with experts.

Germination of the idea:

Metaphorically speaking, NAME stands for recognition, an identity, and a Pehchaan. This idea came from the name itself. We believe that talent exists in every strata of the society. But, those from the lesser privileged backgrounds do not have adequate resources and platforms to represent themselves, and thus their talents are lost with time. With this initiative, our Students want to use their event management skills for the betterment of the society. They wish to create a stage for the lesser known, the lesser privileged kids that can help in giving the unknown talents recognition and motivation.

 

Categories & Eligibility:

Categories for participation are:

  • Singing & Music – Final Candidates would be trained by the experts and they will get to deliver a final solo/group Performance.
  • Dancing & Gymnastics – Candidates would be trained by the experts and deliver a final solo and group stage dance Performance.
  • Acting & Drama – Final candidates would be trained by a theatre group and they will put up a play as their final performance.
  • Art and Craft – A final selection of the paintings/ sketches and craft items would be exhibited on the main event.
  • Mimicry & Comedy – Selected Candidates will be a part of Drama in the Finale.
  • Specially Challenged – Two Performances in the main day Event by the specially Challenged Participants.

    Each category has two Age Groups.

    Group A: Age 8-15 years                               Group B: Age 14-21years

Process:

  1. Registration: We are having a target to reach at least 2000 registrations by 24th June coming from all over Kolkata, Howrah, South and North 24 Parganas, Hooghly and areas around it. Pehchaan Season- 2 will have tie ups to get the targeted participation from-
    • NGOs
    • Small Schools
    • Locality Clubs
    • Public Welfare Clubs
    • Slum Areas
  2. Auditions 1st Round: It will be held at different locations in 3 zones, viz. a viz. Esplanade, Howrah and Tollygunge.
  3. Auditions 2nd Round:  The participants selected from the 1st round of auditions will be given a time period of 4 days (3rdJuly to 6thJuly) and their skills will be brushed up by the different trainers and experts allotted to them. Post that the 2nd and final round of audition will be held at a centralized location and will be evaluated by a panel of judges to select the final participants for the Grand Finale.
  4. Press Conference: (Optional along with Walkathon)The second season of Pehchaan will be announced in the presence of all the prestigious media on 7th July at National Academy of Media and Events on 2PM
  5. Pehchaan Walkathon: A rally with 150-200 participants of Pehchaan will be organized to create a buzz about the event.
  6. Grand Finale: Once the final participants are shortlisted, they are to be groomed and trained by different experts and trainers for 1 month (9thJuly to 8thAugust)and will be made ready to perform on stage.
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INDUSTRY SPEAK

  • ” The Event Industry in East India is growing & It’s good to see an event academy in Kolkata giving the young aspirants complete training as per Industry requirements. I had a wonderful interaction with NAME students. They are full of energy & have eagerness to learn. We would be happy to have them working in for our events in Bombay as well.”

    Mr. Deepak Choudhury, Founder Event Capital, & author of Event management book, STAGED.

  • The team from NAME has had a big role to play in our event ‘India Speed Week’. Through a skeleton group before the event and the whole group during the event, The Institution actively participated with us, at every stage. I salute to the entire group of students, its faculty & managers in pulling this off bravely and successfully for us and with us. I will look forward to NAME’s enthusiastic participation in the future as well.

    MR. INDRANEEL MAJUMDAR - CEO, MODI GROUP KOLKATA

  • The first thing I noticed about the Academy and its students is the spirit of creativity and positivity. As a visiting faculty, it was a very welcome change from many of the other institutions I have taught in. The willingness to try out new concepts and ideas, the infectious enthusiasm was very encouraging. The students seemed to be quite well-informed about many concepts and premises which made the session extremely interesting.

    MRS. NIVEDITA BHATTACHARJEE - PRINCIPAL TRAINER, PERSONA CAREER & LIFESTYLE SKILLS

  • Students of NAME are hard working and well-trained.They worked well with our team. We will continue to engage more with the students and the institute.

    MR. HARISH PRABHU - VP-MARKETING, DNA NETWORK

  • I think NAME is very beneficial for discovering choices. It has helped kids, know themselves better and become leaders. we support NAME’s initiatives to train students and It has also found a way to give back to the event industry by providing us trained workforce.

    MR. AMAN CHOPRA - THE PARTY PEOPLE - DIRECTOR

  • NAME is an Institute which produces serious professionals having sound knowledge in Event Planning and Management. We take interns to create a solid professional team for our upcoming Events from this Institute.

    MR. RAKESH JAIN - MIRAGE NETWORKS PVT. LTD

STUDENTS SPEAK

  • NAME is the best place you can find to study event management in Kolkata. This is a wonderful place. I would recommend it in a heartbeat, 10/10. The combination of the richness of shared experiences, the learning and the practical training that occurs in a ‘one room school house’ is just amazing. The course is excellent! One of the best I’ve been to in my career. Comfortable atmosphere and knowledgeable presenters. Masterfully executed !

    NIKESH KUMAR AGARWALA - BATCH-4

  • Being a part of the institute gave me great exposure and a chance to understand the event management industry. NAME has enhanced my skills which i can use in event industry. The faculties are very helpful and as they share their experience it makes easy for us to tackle the obstacles we face during events..

    JAINESH SURANA - BATCH-3

  • Managing Events is my passion and NAME helped me to follow my passion with both practical as well as the theoritical exposure.
    My course of Event management has helped me to gain more knowledge in the field of events as well as in all the aspects of life ……

    NIKHIL SHARMA - BATCH-2

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